
Land for Living, Not Just Owning.
Specializing in Country Homes, Land & Unique Outdoor Related Properties!

Specializing in Country Homes, Land & Unique Outdoor Related Properties!

Mario John Gattavara is the Broker and Founder behind one of the most innovative and purpose-driven real estate models in the industry—100 For 100 Realty, 100 For 100 Charitable & Auction Services, and the 100 For 100 Hearts Across America Community Impact Initiative.
With more than 20 years of proven success in the Northern California real estate market, Mario has consistently ranked among the region’s top-performing agents by delivering exceptional service, transparent communication, and strategic, results-oriented guidance.
Having successfully closed nearly 2,000 transactional sides—many involving highly complex scenarios—Mario brings a depth of experience that few can match. His expertise spans a diverse range of property types, from small rural parcels to expansive tracts, as well as orchards, farmland, recreational and hunting properties, and truly one-of-a-kind legacy holdings.
Country Homes, Land & Unique Outdoor-Related Properties – Both Traditional & Real Estate Auction Services.
(Learn More About Auction Services Below).
Through a motivated approach, impactful marketing techniques, personal capital investment, and unwavering commitment, Mario has been able to achieve successful outcomes for clients time and time again—even in cases where others have struggled.
Interested in selling?
Request a free, customized 3–4 page marketing plan tailored specifically to your property—built to perform.
See what satisfied sellers have shared about their success stories over the years.
**SCROLL DOWN TO SEE LETTERS OF RECOMMENDATION BELOW.**
If your property has struggled to sell in the past, you’re not alone. Many sellers face the frustration of a listing sitting on the market longer than expected. In most cases, the issue isn’t the property itself — it’s the strategy behind how it’s being presented and marketed.
Weak First Impression
Buyers often decide within seconds whether a property is worth pursuing. Poor photography, unclear or inaccurate descriptions, and a lack of understanding of the property’s true value can turn potential buyers away before they ever reach out.
Marketing to the Wrong Audience
Every property appeals to a specific type of buyer. Whether it’s investors, farmers, recreational buyers, or landowners, failing to target the right audience can cause strong opportunities to be overlooked.
Relying on Generic Exposure
Simply listing a property on mainstream platforms isn’t a complete strategy. Effective marketing requires targeted outreach, niche platforms, and, when appropriate, competitive approaches such as auctions to maximize exposure and interest.
Lack of Communication & Feedback
Sellers deserve consistent updates, honest feedback, and clear insights. Without communication, there’s no way to adjust the strategy or improve performance while the property is on the market.
No Defined Marketing Plan
Too many properties are listed without a clear, step-by-step campaign. Successful sales require intentional positioning, strategic promotion, and a plan designed to generate real buyer activity.
Limited Expertise & Motivation
Selling land and unique real estate takes specialized knowledge. Staying active in industry education, networking, and best practices is essential — because results come from experience, effort, and execution.
The good news is that many of these challenges can be avoided with the right strategy and level of commitment.
With over 20 years of hands-on experience, Mario John Gattavara delivers a results-driven approach focused on helping sellers achieve outcomes where others have fallen short. Through targeted marketing, clear communication, and proven strategies, properties that once struggled can be repositioned, gain meaningful traction, and move confidently toward a successful sale.
DON'T TAKE MY WORD FOR IT... SEE ACTUAL LETTERS OF RECOMMENDATION BELOW:
Recommendation Letters Past Seller Clients (pdf)
Download
We operate in two primary service areas designed to help property owners and organizations achieve strong, competitive results through the auction method of marketing.
We partner with charitable organizations, schools, churches, and community groups to deliver professional fundraising auction services. Our team provides experienced auctioneers, ringmen, and a proven event framework that helps maximize participation, donor engagement, and fundraising success.
These events not only support meaningful causes — they also strengthen connections within the community and reinforce our company’s role as a trusted, engaged partner in the markets we serve.
Some properties are better suited for auction than for a traditional listing. In situations where sellers want a faster sale, competitive bidding, and a defined timeline with motivated buyers, the auction method provides urgency, transparency, and confidence in the closing process.
Real estate auctions are especially effective for:
When buyers compete, sellers benefit — and auctions create the competitive environment where true market value rises to the surface.
Not every auction is the same — and unique situations call for the right expertise.
We proudly collaborate with some of the most respected and accomplished auctioneers in the industry to ensure every specialized auction is positioned for success.
As a graduate of the Kentucky Auction Academy, I’ve built strong professional relationships with leading auction professionals across multiple markets and disciplines. When a property or sale situation requires a specialized format or strategy, we assemble the right team to deliver the best possible outcome for the seller.
Many property owners hesitate to consider auction because of outdated perceptions or negative stigma — often rooted in misunderstanding how the modern auction process truly works.
Auctions are not a last-resort option or only for distressed properties.
When structured correctly, marketed effectively, and executed by experienced professionals, auctions can be one of the most powerful and successful methods of sale.
That said, auctions are not the right fit for every property — and part of our job is helping sellers understand whether auction is truly in their best interest.
We offer a no-obligation consultation and property assessment to help determine whether the auction method makes sense for your situation. During this conversation, we review:
Our role is to guide you with honesty, clarity, and expertise — so you can move forward with confidence.
Whether you’re representing an organization, managing an estate, or exploring options for a real estate sale, we welcome the opportunity to discuss how an auction may benefit your situation.
Call us direct: (530)588-8373 and let's talk auction!






Email: marioisrealestate@yahoo.com
100 For 100 Realty - CA DRE LIC#01368823
Copyright © 2024 100 For 100 Realty - 530LandSeller - Mario John Gattavara - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.